Agency : Apex Models
Period : September 2025 (Manual chatting) → October 2025 (Substy AI)
Model : Solo manager, 100% AI, no human chatters
Context
Apex Models is a one-man operation. Thomas, the founder, manages his creators entirely alone - content scheduling, fan acquisition, and chatting included.
Until September 2025, Thomas was handling all conversations himself. Every evening, he'd spend 3 to 4 hours chatting with fans - after already managing the rest of the business during the day. Nights and weekends were partially covered, but inconsistently. When he was tired or busy, fans went unanswered for hours.
The problem wasn't the cost of chatters. It was simpler than that : he had no more time.
Hiring chatters felt premature with only 2 creators. But continuing to chat manually was becoming a ceiling - it prevented him from focusing on what would actually grow the business : finding new talent, improving content, and marketing.
In October 2025, Thomas deployed Substy AI to handle 100% of conversations across both creators.
Objective
Free up the founder's time entirely from chatting, without losing revenue - so he can focus on growing the roster and scaling the agency.
Methodology
Period compared :
- September 2025 → Thomas chatting manually (~3–4h/day)
- October 2025 → Substy AI handling 100% of conversations
Sample : 2 active creators (~40 new free fans/day each)
Setup :
- Existing PPVs loaded into Substy
- Default automation features enabled (auto-sell, warm-up, reactivation)
- No change in content schedule or pricing between both months
Results
Analysis
1️⃣ Full coverage, zero effort
Before Substy, fans who messaged at night or on Sunday simply waited. Some never got a reply. With Substy running 24/7, response rate jumped from ~62% to 97% - meaning nearly every fan interaction was monetized, not just the ones Thomas had time for.
2️⃣ Revenue stayed stable - and slightly grew
Thomas wasn't expecting a spike. His goal was to maintain what he had, not lose ground. October came in at $7,210 - up from $6,850 in September - mostly due to the improved response rate and consistent follow-up sequences that Substy handled automatically.
No chatter commissions. No salary. Just a flat Substy subscription - making this the highest-margin month since the agency launched.
3️⃣ Time became the real win
Thomas went from spending his evenings chatting to spending them recruiting. Within October, he signed 2 new creators - doubling the agency's roster by the end of the month.
"Before, I'd finish my day and then spend 3 hours on messages. Now I use that time to find new girls and build the agency. Substy does the chatting. I do the rest."
4️⃣ A more professional operation
With Substy handling conversations, Thomas could also step back and look at the business from the outside. Better content briefs, more consistent posting, cleaner analytics. The agency started feeling less like a side hustle and more like a real structure.
Testimonial
"I wasn't looking to cut costs - I was drowning in messages. Substy gave me my evenings back. Revenue didn't drop, my stress did. And now I have four creators instead of two."
- Thomas D., Founder of Apex Models
Conclusion
In one month running fully on Substy AI, Apex Models :
- Eliminated 3–4 hours of daily manual chatting
- Maintained stable revenue with a +5% increase
- Achieved 97% response rate (up from ~62%)
- Doubled the creator roster from 2 to 4
- Improved margins with zero chatter commissions
💡 For solo managers, Substy isn't just about replacing chatters. It's about replacing the hours you were spending doing their job yourself - and putting that time back into growing.
