Before adopting Substy, the agency Velora Talent Management was facing a bottleneck in growth. With 12 models under management, they relied heavily on a team of 8 full-time chatters working in shifts to maintain fan engagement and drive media sales. The workflow was messy: sales tracking was done in spreadsheets, commission calculations took hours at the end of each month, and fan management was inconsistent.
The biggest challenge was that high-value spenders weren’t always identified in time, and too many hours were wasted chatting with fans who were unlikely to purchase. Payroll was rising fast, but revenue growth was slowing.
Substy’s integration changed everything. Within days, the agency connected all their models’ accounts to Substy’s AI system and CRM. The onboarding process was seamless thanks to the direct data import feature from their previous CRM, Infloww. Scripts, employee profiles, and fan history were instantly transferred meaning there was zero downtime.
The agency implemented the hybrid mode:
- The AI handled all new fans and “time wasters”, warming them up and following predefined sales scripts.
- Once a fan spent more than $120, the system automatically disabled AI on that fan and reassigned them to a top-performing human chatter via the CRM.
- This ensured that high-value “whales” received personalized attention, while the AI took care of the volume.
Inside the CRM, managers could see in real time:
- Which fans had been contacted.
- How much each chatter and the AI had sold.
- Exact commission amounts per employee, calculated automatically.
By the end of the first month, managers reported spending 80% less time on admin tasks like payroll and performance reporting.
Results Achieved
"Substy didn’t just save us money, it made us money and gave us control over every sale." Agency Owner, Velora Talent Management
With Substy in place, the agency recorded:
- A 47% increase in total sales in the first 60 days.
- A 38% reduction in payroll costs by lowering the number of active chatters needed.
- 100% visibility on every sale, fan interaction, and commission payment.
The combination of AI-powered automation and data-driven CRM insights allowed Velora Talent Management to scale efficiently without increasing overheads, and without losing control over their top-spending fans
