When Aurora Creatives, a boutique agency managing 5 premium models, joined Substy, their workflow was entirely manual. They were juggling multiple messaging platforms, logging sales in Excel sheets, and trying to coordinate two part-time chatters who worked from different time zones.
The result? Missed opportunities, slow responses to fans, and difficulty tracking which media sold best. Even though their models had strong content, inconsistent communication was hurting conversion rates.
The turning point came when they implemented Substy’s full AI mode across all accounts. Within minutes, the AI began engaging with new fans, following Aurora’s custom scripts, and upselling paid media based on fan behavior. The built-in CRM replaced their messy spreadsheets, giving them a real-time dashboard showing:
- Total sales by model and by chatter/AI.
- The best-selling media of the week.
- Which fans were about to cross the “big spender” threshold.
For the first time, Aurora Creatives could manage everything from one place, from scheduling media drops to tracking commissions owed to each team member.
The agency also discovered the power of automated split inbox: the AI handled fans in English and Spanish simultaneously, while top spenders in each language were routed to a chatter fluent in that language — all without manual assignment.
Results Achieved
"We no longer worry about who’s online or tracking sales manually, Substy does it all, and our fans get faster, smarter responses." Founder, Aurora Creatives
In just 45 days, the agency reported:
- +55% increase in total sales, mainly from faster engagement with new fans.
- 100% accuracy in commission calculations for chatters.
- Zero missed messages, regardless of time zone.
