Agency : Luna Management
Period : September 2025 (Human Chatters) → October 2025 (Substy AI)
Context
Luna Management, an agency managing multiple OnlyFans creators, used to rely on a team of five human chatters paid 12% commission on sales.
Each creator averaged around 50 new free fans per day, requiring continuous outreach, chatting, and conversion.
While the system worked, it came with significant downsides :
- High and unpredictable labor costs
- Limited availability (no 24/7 coverage)
- Constant management, turnover, and performance variance
In October 2025, the agency decided to replace 90% of conversations with Substy AI - aiming to reduce costs and management time while keeping sales steady.
Objective
Maintain the same monthly revenue while eliminating most of the manual management workload - so the team can focus on marketing, content, and fan growth instead of micromanaging chatters.
Methodology
Timeframe :
- September 2025 → 100% human chatters
- October 2025 → 90% Substy AI + 10% human chatter
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Sample :
2 active creators (~50 new free fans/day each)
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Hybrid mode configuration :
- Substy AI handles all fans spending under $60.
- Once a fan reaches $60 total spend, they are automatically handed over to a human chatter (12% commission).
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Revenue split (October) :
- 70% generated by AI
- 30% generated by one human chatter
Results
Analysis
1️⃣ 90% of the volume automated
Substy AI took over all new fans and low-value profiles (< $60) - covering about 90% of total conversations.
→ The agency went from five chatters to only one, without any noticeable revenue loss.
2️⃣ Smarter human allocation
With Hybrid Mode, high-value fans are instantly routed to the human chatter once they pass $60 spent.
→ The AI handled the volume (70% of revenue) while the chatter focused on the top 10% of spenders (30% of revenue).
→ The workload dropped by 80%, yet sales remained almost identical.
3️⃣ Stability and predictability
AI removed fatigue, inconsistency, and missed messages - resulting in 44% less daily revenue variance.
→ The agency now enjoys steady, predictable performance and no longer depends on chatter motivation or schedules.
4️⃣ Massive management time savings
Before Substy, management meant daily supervision, scheduling, and performance checks.
Now, it’s almost nonexistent.
“We don’t manage anymore. We just supervise.”
This freed up hours each week, which the agency reinvested in marketing and fan acquisition - creating more Twitter content, launching paid campaigns, and exploring influencer partnerships.
→ As a result, Luna Management is already seeing higher traffic and expects more fan growth in the coming months.
Testimonial
“Before, I spent my days managing chatters, fixing schedules, and checking messages. Now everything runs on its own. We use that time to market better and bring in new fans. The revenue stayed the same, but we know it’s just the beginning of bigger growth.”
- Arthur M, Founder of Luna Management
Conclusion
In just one month, Luna Management :
- Automated 90% of conversations with Substy AI
- Cut operational costs by 25%
- Maintained stable revenue
- Improved margin and predictability
- Freed up hours of management time - now spent on marketing
💡 Same revenue. Less management. More growth ahead.
With Substy’s hybrid mode (AI under $60, human above), Luna Management found the perfect balance between automation, profitability, and control.
