Top 10 OnlyFans Earners in 2025: Lessons and Strategies for Creators
OnlyFans has become one of the most lucrative platforms in the world, turning creators into millionaires almost overnight. While the vast majority of accounts earn modest side incomes, a very small group of creators dominate the platform and generate millions every year. This updated Top 10 OnlyFans earners in 2025 highlights the strategies that helped them reach the top and more importantly, what you can learn and apply to your own account.
The Top 10 OnlyFans Earners in 2025
(Earnings are based on public reports and industry estimates in 2025.)
1. Sophie Rain
- Estimated 2025 Earnings : ~$43 million annually
- Model: premium subscriptions, PPVs, tips
- Key Tactics : niche branding, exclusivity, strong community engagement
- Lesson for creators : build a unique brand identity and stay consistent.
- With Substy : use AI chatting to maintain brand tone in fan conversations and upsell content automatically.
2. Bella Thorne
- Estimated Earnings : ~$37.3 million annually
- Model : free subscriptions + paid PPVs, lifestyle content
- Key Tactics : massive PR at launch, leveraging celebrity fame, upselling exclusive content
- Lesson : you don’t need to be a celebrity, but teasing content on other platforms creates buzz.
- With Substy : automate follow-up messages for fans who engage with teasers but don’t subscribe.
3. Iggy Azalea
- Estimated 2025 Earnings : ~$36 million
- Model : music-related content, exclusives, premium pricing
- Key Tactics : cross-promoting her OnlyFans with her mainstream career
- Lesson : diversify content types to reach different audiences.
- With Substy : segment fans into groups (music fans vs adult content fans) and send personalized campaigns.
4. Bhad Bhabie (Danielle Bregoli)
- Estimated 2025 Earnings : ~$34 million
- Model : bold content, aggressive marketing
- Key Tactics : explosive launch strategy (earned $1M+ in first 24 hours), constant updates
- Lesson : a strong launch backed by regular updates keeps revenue flowing.
- With Substy : automatically welcome new subscribers with personalized AI messages to increase retention.
5. Belle Delphine
- Estimated 2025 Earnings : ~$34 million
- Model : cosplay, fetish/kink content, premium subscriptions
- Key Tactics : rarity of drops, immersive themed content, high-priced subscriptions
- Lesson : scarcity and creativity create value.
- With Substy : set automated campaigns for “limited drops” and push VIP fans to premium tiers.
6. Cardi B
- Estimated Monthly Earnings : ~$9–10 million
- Model : behind-the-scenes content, intimate lifestyle posts
- Key Tactics : using her mainstream fan base of 100M+ followers to drive traffic
- Lesson : large external audiences can be converted into subscribers.
- With Substy : segment fans by source (IG, TikTok, Twitter) to personalize outreach.
7. Mia Khalifa
- Estimated Monthly Earnings : ~$6 million
- Mode l: provocative but “safe-for-work spicy” content, subscription bundles
- Key Tactics : heavy use of promotions and subscription discounts
- Lesson : bundles and promotions increase retention and reduce churn.
- With Substy : set up automatic reactivation campaigns for inactive fans.
8. Erica Mena
- Estimated Monthly Earnings : ~$4–5 million
- Mode l: explicit photos/videos + premium tiers
- Key Tactics : frequent posting, leveraging reality TV fame, heavy Instagram promotion
- Lesson : frequent cross-promotion = consistent traffic.
- With Substy : track which posts convert best and double down with automated reminders.
9. Pia Mia
- Estimated Monthly Earnings : ~$2 million
- Mode l: free subscriptions + upsells (paywalls for premium content)
- Key Tactics : attract a wide base with free subs, then monetize high-value fans
- Lesson : the “freemium” model works when paired with consistent upsells.
- With Substy : automatically identify and target free fans who engage most, then push paid PPVs.
10. Amber Rose
- Estimated Monthly Earnings : ~$1M+
- Mode l: modeling, lifestyle, exclusive shoots
- Key Tactics : leveraging celebrity fame, premium pricing
- Lesson : exclusivity and celebrity branding can drive premium subscriptions.
- With Substy : use CRM tools to manage VIP fans and prioritize personalized offers.
What These Creators Have in Common
Even though most of these top 10 are celebrities, their strategies show patterns any creator can apply :
- Cross-platform promotion : Instagram, TikTok, YouTube, Reddit.
- Smart pricing : bundles, discounts, premium tiers.
- Consistent posting : never leaving fans without new content.
- Engagement : polls, fan requests, custom videos, and direct replies.
- Exclusivity : creating a sense of rarity and premium value.
How Any Creator Can Maximize OnlyFans Income
1. Automate Conversations with AI
Most creators lose money in their DMs because they can’t keep up. AI chatting tools like Substy reply instantly, filter casual fans from real buyers, and send PPVs automatically.
2. Use a CRM Built for OnlyFans
Top earners treat their fans like customers. With Substy’s CRM you can :
- Track fan spending history (LTV)
- Segment VIPs for special offers
- See analytics on conversions
- Manage multiple creators if you’re an agency
3. Plan and Schedule Content
Posting consistency is key. Batch-create content, schedule in advance, and ensure fans always have something to engage with.
4. Test Pricing & Promotions
Experiment with free trials, bundles, and different subscription levels. Substy analytics can reveal which price points maximize ROI.
The Future of Earning on OnlyFans
The earnings gap between the top 0.1% and the rest is widening. But AI-powered tools and data-driven CRMs are giving smaller creators and agencies a chance to scale efficiently.
Even if you’re starting small, applying strategies from the top 10 earners and using tools like Substy for automation and CRM will help you build a professional, scalable OnlyFans business.
FAQ
Who is the highest earning OnlyFans creator in 2025 ?
Reports place Sophie Rain at the top with ~$43M in annual earnings.
How much do top OnlyFans creators make per month ?
Anywhere from $1M to $20M+ per month, depending on their strategy and fan base.
Can a new creator reach the top 1% ?
Yes, but it requires consistent posting, strong branding, cross-promotion, and tools like Substy to handle growth.
What is Substy ?
Substy is an AI-powered platform for OnlyFans creators and agencies. It combines chatting AI with a CRM to automate fan interactions, upsells, and analytics.
